Applied social and behavioral science to address complex health problems.

William C Livingood1, John P Allegrante, Collins O Airhihenbuwa

  • 1Duval County Health Department Institute for Public Health Informatics and Research, University of Florida College of Medicine, Jacksonville, USA. William.Livingood@jax.ufl.edu

Summary

This paper advocates for a paradigm shift in social and behavioral sciences for public health. It proposes moving from universal interventions to an applied, engineering-like approach sensitive to community contexts.

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