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Related Concept Videos

Decision Making: P-value Method01:09

Decision Making: P-value Method

The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can have a...
Decision Making01:20

Decision Making

Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Reason and Intuition01:37

Reason and Intuition

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
Hindsight Biases01:12

Hindsight Biases

Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?

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Related Experiment Video

Updated: May 27, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Academic decision making and prospect theory.

Robert R Mowrer1, William B Davidson

  • 1Department of Psychology, Sociology, & Social Work, Angelo State University, San Angelo, TX 76909, USA. robert.mowrer@angelo.edu

Psychological Reports
|November 5, 2011
PubMed
Summary
This summary is machine-generated.

Prospect theory

Related Experiment Videos

Last Updated: May 27, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Area of Science:

  • Cognitive Psychology
  • Behavioral Economics

Background:

  • Prospect theory is a behavioral economic theory that describes how individuals make choices under conditions of risk.
  • Understanding academic decision-making is crucial for educational psychology and student success.

Purpose of the Study:

  • To investigate the applicability of prospect theory to college students' academic decision-making.
  • To examine how students weigh potential gains and losses in academic choices.

Main Methods:

  • Two experiments were conducted with college students.
  • Participants made hypothetical academic decisions involving varying probabilities of gains and losses.

Main Results:

  • Experiment 1 showed a greater weighting of losses over gains but did not fully support the risk-seeking aspect of prospect theory.
  • Experiment 2 replicated the gain-loss effect and provided partial support for prospect theory's fourfold pattern, particularly in high-probability loss scenarios.

Conclusions:

  • Prospect theory offers a partial framework for understanding college students' academic decisions, especially regarding the asymmetry of gains and losses.
  • Further research is needed to fully elucidate the role of prospect theory in academic risk-taking behavior.