Related Experiment Video
Updated: May 27, 2026

Tactile Vibrating Toolkit and Driving Simulation Platform for Driving-Related Research
Published on: December 18, 2020
Making the message meaningful: a qualitative assessment of media promoting all-terrain vehicle safety
Maria Brann1, Samantha Hope Mullins, Beverly K Miller
1Communication Studies and ICRC, West Virginia University, Morgantown, WV 26506, USA. maria.brann@mail.wvu.edu
Background:
Millions of all-terrain vehicles (ATV) are used around the world for recreation by both adults and youth. This increase in use has led to a substantial increase in the number of injuries and fatalities each year. Effective strategies for reducing this incidence are clearly needed; however, minimal research exists regarding effective educational interventions.
Objective:
This study was designed to assess rural ATV riders' preferences for and assessment of safety messages.
Methods:
13 focus group discussions with youth and adult ATV riders were conducted. 88 formative research participants provided feedback on existing ATV safety materials, which was used to develop more useful ATV safety messages. 60 evaluative focus group participants critiqued the materials developed for this project.
Results:
Existing ATV safety materials have limited effectiveness, in part because they may not address the content or design needs of the target population. ATV riders want educational and action-oriented safety messages that inform youth and adult riders about their responsibilities to learn, educate and implement safety behaviours (eg, appropriate-sized ATV, safety gear, solo riding, speed limits, riding locations). In addition, messages should be clear, realistic, visually appealing and easily accessible. Newly designed ATV safety materials using the acronym TRIPSS (training, ride off-road, impairment, plan ahead, safety gear, single rider) meet ATV riders' safety messaging needs.
Conclusions:
To reach a target population, it is crucial to include them in the development and assessment of safety messages. Germane to this particular study, ATV riders provided essential information for creating useful ATV safety materials.
More Related Videos
06:00Four Temporary Waterslide Designs Adapted to Different Slope Conditions to Encourage Child Socialization in Playgrounds
Published on: December 9, 2022
07:30A Test Bed to Examine Helmet Fit and Retention and Biomechanical Measures of Head and Neck Injury in Simulated Impact
Published on: September 21, 2017
Related Concept Videos
Survey Safety
Routes of Persuasion
Rolling Resistance: Problem Solving
Transmission Shafts: Problem Solving
Next, use bending moment diagrams for the shaft to...
Framing Effects
Personal Protective Equipment