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Related Concept Videos

Visual Agnosia01:12

Visual Agnosia

Visual agnosia is a condition characterized by the inability to recognize visually presented objects despite having normal vision. For instance, a person with visual agnosia can describe the shape and color of an object but cannot identify or name it. This impairment does not affect their visual field, acuity, color vision, brightness discrimination, language, or memory. An example of this condition in a social setting is someone at a dinner party asking for "that silver thing with a round end"...

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Related Experiment Video

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Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

Culture-related differences in default network activity during visuo-spatial judgments.

Joshua O S Goh1, Andrew C Hebrank, Bradley P Sutton

  • 1Beckman Institute, University of Illinois, 405 N. Mathews Ave, Urbana, IL 61801, USA. jogoh2@illinois.edu

Social Cognitive and Affective Neuroscience
|November 25, 2011
PubMed
Summary

East Asians excel at contextual visual tasks, showing faster responses and different brain activity compared to Westerners. This highlights how culture influences visual attention and cognitive processing, impacting neural engagement and default network suppression.

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Last Updated: May 27, 2026

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Area of Science:

  • Cognitive Neuroscience
  • Cross-Cultural Psychology

Background:

  • Westerners tend to focus on objects, while East Asians prioritize context in visual processing.
  • Previous research identified neural differences in ventral-visual and fronto-parietal regions linked to these styles.

Purpose of the Study:

  • To investigate the neural underpinnings of cultural differences in visual attention using fMRI.
  • To examine how East Asians and Westerners process visuospatial information differently.

Main Methods:

  • An fMRI study involving East Asian and Western participants performing a visuospatial judgment task.
  • Participants judged relative distances in visual stimuli, alternating with a finger-pressing control task.

Main Results:

  • East Asians were behaviorally faster, indicating task ease.
  • Westerners exhibited greater neural engagement in frontal, parietal, and occipital areas.
  • Westerners showed increased suppression of the default network, associated with high cognitive challenge.

Conclusions:

  • Cultural differences in visual attention manifest in distinct fronto-parietal activation patterns.
  • Culture impacts cognitive task performance and associated neural network modulation, including default network suppression.