How can a computer be useful to you? A feasibility study to elicit perceptions of computers in rural India

The growing influx of information and communication technologies (ICTs) into rural India provides new opportunities for the prevention and treatment of diseases across millions of residents. However, little is known about how rural Indians with little or no exposure to computers perceive computers and their uses, and how best to elicit those perceptions. Such perceptions could lead to new insights for using ICTs to affect health behavior change in developing countries. We therefore developed a semi-structured interview approach to probe how residents of a north Indian village perceived computers and their uses. The results suggest that besides helping to overturn several assumptions of the researchers through unexpected insights, the approach could be easily implemented in rural settings, which could lead to deeper insights for developing future culturally and medically-relevant ICTs for rural residents.