Triggering self-presentation efforts outside of people's conscious awareness

Three studies utilized priming techniques to examine whether self-presentations can be activated without conscious awareness. The results across all experiments consistently demonstrated nonconscious self-presentation effects, in that people were unaware that their self-presentations were triggered automatically and that their self-presentations were comparable to participants who were explicitly instructed to self-present. The findings are novel because they are the first to demonstrate that self-presentations can be triggered without conscious awareness in a manner similar to self-presentations that are strategically selected. In addition, the results help undermine the common misconception that self-presentation typically involves conscious deliberation, pretense, or outright deception.