Videotaped interviews as a medium to enhance cross-cultural programme evaluation

Area of Science:

• Program Evaluation
• Health Promotion
• Qualitative Research Methods

Background:

• Intervention evaluation commonly relies on written data.
• Video recording is increasingly utilized for assessing various encounters and practices.
• Assessing the efficacy of video-recorded interviews in program evaluation is crucial.

Purpose of the Study:

• To evaluate the role and effectiveness of videotaped interviews in program evaluation.
• To compare the data richness and accuracy of video interviews versus written questionnaires.
• To explore the potential of video feedback in applied research.

Main Methods:

• Conducting videotaped interviews with a standardized script of open-ended questions.
• Utilizing a convenience sample of program team members for data collection.
• Content coding responses against a checklist and comparing video data with written questionnaires.

Main Results:

• Videotaped interviews yielded more comprehensive responses than written questionnaires.
• Video interviews demonstrated higher accuracy, especially when mis-comprehension of questions occurred.
• The video medium facilitated rephrasing for clarification, enhancing data quality.

Conclusions:

• Video-recorded interviews significantly enhance program evaluation by providing more facts and deeper insights.
• This method offers clearer direction for future program activities and interventions.
• Video feedback holds substantial potential for comprehensive applied research and evaluation.