Priming the activation of fear and disgust: evidence for semantic processing

Given that semantic processes mediate early processes in the elicitation of emotions, we expect that already activated emotion-specific information can influence the elicitation of an emotion. In Experiment 1, participants were exposed to masked International Affective Picture System (IAPS) pictures that elicited either disgust or fear. Following the presentation of the primes, other IAPS pictures were presented as targets that elicited either disgust or fear. The participants' task was to classify the target picture as either disgust or fear evoking. In Experiment 2, we substituted the IAPS primes with facial expressions of either disgust or fear. In Experiment 3, we substituted the IAPS primes with the words disgust or fear. In all three experiments, we found that prime-target combinations of the same emotion were responded to faster than prime-target combinations of different emotions. Our findings suggest that the influence of primes on the elicitation of emotion is mediated by activated schemata or appraisal processes.