Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Imaging Studies for Cardiovascular System V: CT

Imaging Studies for Cardiovascular System V: CT

Cardiac computed tomography (CT) scanning is an advanced cardiac imaging technique that utilizes CT technology, with or without intravenous (IV) contrast, to produce accurate cross-sectional virtual slices of specific areas of the heart, coronary circulation, and major blood vessels such as the aorta, pulmonary veins, and arteries. The computer processes these slices to generate three-dimensional images. Multidetector CT (MDCT) is a rapid form of CT scanning that captures multiple slices...

Cardiac Catheterization I: Pre-Procedure Overview

Cardiac Catheterization I: Pre-Procedure Overview

Cardiac catheterization is an invasive diagnostic technique used to identify and evaluate structural and functional diseases of the heart and major blood vessels. This technique diagnoses congenital heart disease, coronary artery disease, valvular heart disease, and coronary spasms and assesses ventricular function. It helps guide treatment decisions, including the need for revascularization procedures like percutaneous coronary intervention (PCI) or coronary artery bypass grafting (CABG) and...

Imaging Studies for Cardiovascular System IV: CMRI

Imaging Studies for Cardiovascular System IV: CMRI

Cardiovascular magnetic resonance imaging, or CMRI, is a non-invasive diagnostic test that employs a magnetic field and radiofrequency waves to create precise images of the heart and arteries. It provides comprehensive information about cardiac anatomy, function, perfusion, and tissue characterization without ionizing radiation.IndicationsCMRI diagnoses various heart conditions, including tissue damage from heart attacks, ischemic heart disease, myocarditis, aortic issues (tears, aneurysms,...

Imaging Studies for Cardiovascular System VI: Calcium -Scoring CT

Imaging Studies for Cardiovascular System VI: Calcium -Scoring CT

Calcium-Scoring CT ScanA calcium-scoring CT scan, also known as coronary artery calcium (CAC) scan, detects calcium deposits in the coronary arteries. This test assesses the risk of coronary artery disease (CAD), which can lead to cardiovascular events such as angina, heart failure, and sudden cardiac arrest.A calcium-scoring CT scan is generally recommended for individuals at intermediate risk of CAD without symptoms. It includes:Men aged 40-75 and women aged 50-75: Especially those with a...

Acute Coronary Syndrome III: Diagnostic Studies

Acute Coronary Syndrome III: Diagnostic Studies

Diagnosing acute coronary syndrome or ACS begins with a thorough patient history. Notable symptoms include central, crushing chest pain radiating to the left arm, neck, jaw, or back, along with shortness of breath, sweating (diaphoresis), nausea, vomiting, dizziness, and palpitations.It is crucial to note any history of cardiac illnesses and assess risk factors, including age, gender, smoking, hypertension, diabetes, hyperlipidemia, and a sedentary lifestyle.During physical examination, vital...

Coronary Artery Disease V: Interprofessional Care

Coronary Artery Disease V: Interprofessional Care

Interprofessional care for coronary artery disease includes pharmacological therapy and revascularization procedures.Pharmacological therapy for Coronary Artery Disease (CAD) aims to manage symptoms, prevent complications, and improve patient outcomes through various classes of medications:Antiplatelet Agents:Aspirin and Clopidogrel: These medications inhibit platelet aggregation, preventing blood clots, which is crucial for avoiding heart attacks and strokes. Doctors often prescribe these...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

A machine learning study of the effect of thrombolysis on outcome at discharge in the UK stroke registry: how does benefit compare with clinical trials?

European stroke journal·2026

Same author

Is molecular breast imaging suitable for use in UK breast cancer pathways? A qualitative study exploring healthcare professionals' perspectives.

BMJ open·2026

Same author

Adapting and Co-Producing a Psychological First Aid Intervention for Care Home Staff: A Person-Based Approach to Enhance Workforce Resilience.

International journal of environmental research and public health·2026

Same author

Potential harms of social prescribing: a global umbrella review and dark logic model.

BMJ open·2026

Same author

How does the integration of health and justice systems impact on health and care inequalities in marginalised populations? A mixed methods systematic review.

Social science & medicine (1982)·2026

Same author

Development of a Standardised stroke risk assessment for patients with MigraAinous symptoms Reviewed as suspected TIA (SMART): study protocol for a mixed methods study.

BMJ open·2025

Search research articles

Related Experiment Video

Updated: May 25, 2026

High-Resolution Cardiac Positron Emission Tomography/Computed Tomography for Small Animals

High-Resolution Cardiac Positron Emission Tomography/Computed Tomography for Small Animals

Published on: December 16, 2022

Marketing cardiac CT programs.

¹St. Elizabeth Regional Health, Lafayette, IN, USA. jason.scott2@ssfhs.org

Radiology Management

|January 27, 2012

Summary

This article details coronary artery calcium scoring (CACS) and coronary computed tomography angiography (CCTA). Effective marketing and quality patient care are crucial for a successful cardiac CT program.

Area of Science:

Cardiology
Radiology
Medical Imaging

Background:

Cardiac CT encompasses two key procedures: coronary artery calcium scoring (CACS) and coronary computed tomography angiography (CCTA).
Understanding the unique benefits of each examination is essential for clinical application.

Purpose of the Study:

To outline the distinctive advantages of CACS and CCTA.
To emphasize the importance of effective marketing for cardiac CT programs.
To highlight the role of patient satisfaction in program success and patient retention.

Main Methods:

Review of the distinct benefits and applications of CACS.
Review of the distinct benefits and applications of CCTA.
Discussion of marketing strategies for cardiac CT services.

More Related Videos

Cardiac Magnetic Resonance for the Evaluation of Suspected Cardiac Thrombus: Conventional and Emerging Techniques

Cardiac Magnetic Resonance for the Evaluation of Suspected Cardiac Thrombus: Conventional and Emerging Techniques

Published on: June 11, 2019

Retrospective Cardiac Gating with A Prototype Small-Animal X-ray Computed Tomograph

Retrospective Cardiac Gating with A Prototype Small-Animal X-ray Computed Tomograph

Published on: February 21, 2025

Related Experiment Videos

Last Updated: May 25, 2026

High-Resolution Cardiac Positron Emission Tomography/Computed Tomography for Small Animals

High-Resolution Cardiac Positron Emission Tomography/Computed Tomography for Small Animals

Published on: December 16, 2022

Cardiac Magnetic Resonance for the Evaluation of Suspected Cardiac Thrombus: Conventional and Emerging Techniques

Cardiac Magnetic Resonance for the Evaluation of Suspected Cardiac Thrombus: Conventional and Emerging Techniques

Published on: June 11, 2019

Retrospective Cardiac Gating with A Prototype Small-Animal X-ray Computed Tomograph

Retrospective Cardiac Gating with A Prototype Small-Animal X-ray Computed Tomograph

Published on: February 21, 2025

Main Results:

CACS and CCTA offer complementary information for cardiovascular risk assessment and diagnosis.
Effective marketing can establish a competitive advantage in the cardiac CT market.
High-quality patient care leads to increased patient recommendations and loyalty.

Conclusions:

Successful cardiac CT programs require a dual focus on technical expertise and strategic market positioning.
Patient experience is a critical factor in the growth and sustainability of cardiac CT services.
Facilities must prioritize both the clinical efficacy of CACS/CCTA and patient satisfaction to thrive.