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Experience-based decisions and brain activity: three new gaps and partial answers

Eldad Yechiam1, Itzhak Aharon

  • 1Max Wertheimer Minerva Center for Cognitive Studies, Technion - Israel Institute of Technology Haifa, Israel.

Frontiers in Psychology
|February 1, 2012
PubMed
Summary

No abstract available in PubMed .

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The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...