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User's demography and expectation regarding search, purchase and evaluation in mobile application store
Wilson Prata1, Anamaria de Moraes, Manuela Quaresma
1Pontifícia Universidade Católica do Rio de Janeiro, Rua Marquês de São Vicente 225, Gávea, Rio de Janeiro, RJ, Brazil. wilsonprata@gmail.com.
Work (Reading, Mass.)
|February 10, 2012
Summary
This study surveyed Brazilian users on mobile app store experiences. Findings highlight user satisfaction and pain points in app search, purchase, and evaluation across major platforms like Android Market and Apple App Store.
Area of Science:
- Human-Computer Interaction
- Mobile Computing
- Consumer Behavior
Background:
- Mobile application stores are crucial platforms for software distribution.
- Understanding user experience in app stores is vital for platform improvement.
- Previous research has not extensively covered the Brazilian market's app store usage patterns.
Purpose of the Study:
- To investigate user needs and opinions on mobile app store functionalities.
- To compare the search, purchase, and evaluation processes across different app stores.
- To identify usability strengths and weaknesses within the Brazilian context.
Main Methods:
- A questionnaire-based survey was administered to Brazilian mobile app users.
- Data analysis focused on user satisfaction, identified issues, and process variations.
- Comparative usability assessment across Android Market, Apple App Store, BlackBerry App World, and Nokia Ovi Store.
Main Results:
- Identified specific positive and negative usability aspects of the surveyed app stores.
- Determined significant differences in user experience across various app store platforms.
- Gathered user feedback on satisfaction levels and common complaints within the Brazilian market.
Conclusions:
- User satisfaction with mobile app stores varies, with distinct areas for improvement.
- Platform-specific usability issues impact the overall user journey for app discovery and acquisition.
- The findings provide valuable insights for optimizing mobile app store design and functionality for Brazilian users.
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