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Why home hemodialysis? A systematic "marketing" analysis
Giorgina Barbara Piccoli1, Martina Ferraresi, Valentina Consiglio
1SS Nephrology, Department of Clinical and Biological Sciences, San Luigi University Hospital, Turin, Italy. gbpiccoli@yahoo.it
Journal of Nephrology
|February 11, 2012
Summary
Home hemodialysis (HHD) shows growing interest and potential for expansion. Key success factors include survival rates equal to or better than other treatments, at comparable or lower costs.
Area of Science:
- Nephrology
- Health Services Research
- Marketing
Background:
- Home hemodialysis (HHD) is experiencing a resurgence due to cost-effectiveness and treatment efficiency.
- A marketing approach is proposed to guide HHD development strategies.
- The study reviews literature from 2000-2010 to assess HHD's market potential.
Purpose of the Study:
- To systematically review the recent literature on home hemodialysis (HHD) using a marketing framework.
- To define the market size, growth rate, profitability, trends, and success factors for HHD.
- To identify structural and distribution channel needs for HHD.
Main Methods:
- A Medline search was conducted for publications between 2000 and 2010.
- Publication trends were analyzed to gauge interest, market size, and trends.
- Survival and cost data were examined as key success indicators.
Main Results:
- Interest in HHD is rising, evidenced by a significant increase in publications from 2000 to 2010.
- Clinical studies focused primarily on quality of life and metabolic aspects.
- HHD survival rates were comparable or superior to other dialysis modalities and transplantation, with costs favorable to hospital dialysis.
Conclusions:
- The home hemodialysis (HHD) market is expanding with significant growth potential.
- Key success factors for HHD are equivalent or superior survival rates and cost-effectiveness.
- HHD offers a viable and increasingly attractive option in renal replacement therapy.
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