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Related Experiment Video

Updated: May 23, 2026

Investigating Pain-Related Avoidance Behavior using a Robotic Arm-Reaching Paradigm
09:00

Investigating Pain-Related Avoidance Behavior using a Robotic Arm-Reaching Paradigm

Published on: October 3, 2020

Too close to home. Factors predicting meat avoidance.

Matthew B Ruby1, Steven J Heine

  • 1Department of Psychology, University of British Columbia, 3126 West Mall, Vancouver, BC, Canada V6T 1Z4. lauren.Williams@mcri.edu.au

Appetite
|April 3, 2012
PubMed
Summary
This summary is machine-generated.

People avoid eating certain animals due to perceived intelligence and appearance, influencing disgust. Cultural context and social influence also shape food choices regarding meat consumption.

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Area of Science:

  • Psychology
  • Cultural Studies
  • Food Science

Background:

  • Meat consumption is prevalent but often accompanied by taboos.
  • Previous research indicates similarity influences avoidance of certain animals for food.

Purpose of the Study:

  • To identify factors predicting disgust towards eating animals.
  • To explore cultural variations in disgust and food choice determinants.
  • To examine the roles of perceived animal traits and social influence.

Main Methods:

  • Cross-cultural surveys in the USA, Canada, Hong Kong, and India.
  • Assessed perceived animal intelligence, appearance, and psychological attributes.
  • Measured disgust and willingness to eat animals, alongside social influence.

Main Results:

  • Perceived animal intelligence and appearance were primary predictors of disgust.
  • Reflecting on animal psychology heightened disgust, particularly in individualistic cultures (USA, Canada).
  • Disgust strongly predicted willingness to eat animals; social influence was significant, especially in collectivistic cultures (Hong Kong, India).

Conclusions:

  • Animal intelligence and appearance significantly drive disgust, influencing meat avoidance.
  • Cultural individualism amplifies the impact of psychological attributes on disgust.
  • Social influence plays a crucial role in food choices, particularly in collectivistic societies.