Related Experiment Video
Updated: May 23, 2026

06:57
Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE
Published on: May 14, 2019
A reply to behavior analysts writing about rules and rule-governed behavior
The Analysis of Verbal Behavior
|April 6, 2012
Summary
Behavior analysts should re-evaluate the term "rule" for verbal stimuli. Focusing on "contingency-specifying stimuli" offers a more fruitful approach for understanding function-altering verbal behavior.
Area of Science:
- Behavioral Psychology
- Verbal Behavior Analysis
- Cognitive Science
Background:
- Traditional behavior analysis often treats verbal stimuli like "rules" or "instructions" as simple discriminative stimuli.
- Recent arguments challenge this classification, suggesting a need for a more nuanced understanding of verbal stimuli.
- The current interpretation may limit the comprehensive analysis of how language influences behavior.
Purpose of the Study:
- To propose a more functional and accurate way to conceptualize verbal stimuli in behavior analysis.
- To advocate for the use of "contingency-specifying stimuli" as a more fruitful framework.
- To refine the terminology used for verbal stimuli, particularly the term "rule."
Main Methods:
- Conceptual analysis of existing literature on verbal stimuli and their function in behavior.
- Theoretical argument for reclassifying verbal stimuli based on their behavioral function.
- Distinction between discriminative and function-altering properties of verbal stimuli.
Main Results:
- Verbal stimuli, termed "rules" or "instructions," are frequently misinterpreted as solely discriminative stimuli.
- "Contingency-specifying stimuli" are identified as a more accurate classification due to their function-altering properties.
- The current practice of labeling all verbal stimuli as "rules" may be overly simplistic and functionally inaccurate.
Conclusions:
- Behavior analysts should shift focus from viewing all verbal stimuli as discriminative.
- Adopting the concept of "contingency-specifying stimuli" provides a more functionally precise framework.
- The term "rule" should be reserved for verbal stimuli that specifically alter behavioral contingencies.
Related Concept Videos
Behavior Modification
Behavioral approaches have often been criticized for ignoring mental processes and focusing solely on observable behavior. However, these approaches provide an optimistic perspective for individuals seeking to change their behaviors. Rather than concentrating on intrinsic personality traits, behavioral approaches suggest that even longstanding habits can be modified by changing the reward contingencies that maintain them.
A real-world application of operant conditioning principles is applied...
A real-world application of operant conditioning principles is applied...
Behaviorism
The field of behaviorism was pioneered by figures such as Ivan Pavlov, John B. Watson, and B.F. Skinner fundamentally shifted the focus of psychology to the observable and controllable aspects of human and animal behavior. This shift marked a critical evolution in the discipline, emphasizing scientific rigor and experimental methodology.
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
What is Behavior?
Behaviors are actions that an organism engages in—they can be related to finding food, reproducing, defending against threats, and many other possible actions. Behaviors include activities related to the environment around the animal—such as migration—as well as social interactions within a species or population. Many behaviors involve motor output—that is, muscle movements—while others involve less visible actions, such as learning.
The Behavioral Perspective on Personality
Behaviorists view personality as primarily shaped by environmental reinforcements and consequences. According to this perspective, behavior is influenced by external stimuli, and individuals adjust their actions based on rewards and punishments. Over time, learning histories — accumulated patterns of reinforcement — play a significant role in shaping personality. Behaviors that lead to positive outcomes are reinforced, while those resulting in negative outcomes are diminished. Radical...
Law of Effect
B.F. Skinner, a prominent figure in behavioral psychology, introduced operant conditioning by emphasizing the role of consequences in shaping behavior. This theory builds upon the law of effect proposed by Edward Thorndike, which posits that behaviors followed by satisfying outcomes are likely to be repeated. In contrast, those followed by unsatisfying outcomes are less likely to recur.
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle boxes...
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle boxes...
Self-Regulation
Self-regulation, also known as self-control, encompasses a range of cognitive and behavioral processes that allow individuals to adjust their internal states and outward actions to align with socially acceptable norms and long-term goals. It plays a fundamental role in adaptive functioning, from resisting impulsive behaviors to persisting through challenging tasks. While its benefits are widely recognized, self-regulation is not limitless. Muraven and Baumeister's theory posits that...

