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Related Concept Videos

Obedience01:08

Obedience

According to obedience research, we may harm others under the forceful pressures of an authority figure (Milgram, 1974). How about if the inappropriate orders were delivered with less force? The increasing interdependence between nurses and physicians compelled Hofling and his colleagues to explore nurses’ reactions to a potentially harmful medical request made by the perceived authority figure, the doctor (Hofling, Brotzman, Dalrymple, Graves, & Pierce, 1966). In this situation, obedience...
Milgram's Obedience to Authority02:20

Milgram's Obedience to Authority

Obedience to authority is classically demonstrated in a more famous series of social psychology experiments performed by Stanley Milgram. He was a social psychology professor at Yale who was influenced by the trial of Adolf Eichmann, a Nazi war criminal. Eichmann’s defense for the atrocities he committed was that he was “just following orders.”
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Deviation from Ideal Behaviour01:23

Deviation from Ideal Behaviour

Real gases do not perfectly obey the ideal gas laws, especially at high pressures and low temperatures or when they are about to condense to a liquid. These deviations occur due to intermolecular forces between gas molecules. Repulsive forces aid expansion and are significant when molecules are very close together, typically at high pressure. Attractive forces assist compression and have a longer range, being effective over several molecular diameters. They become significant when molecules are...
Cognitive Dissonance01:38

Cognitive Dissonance

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
Conformity01:20

Conformity

Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.

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Related Experiment Video

Updated: May 23, 2026

Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE
06:57

Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE

Published on: May 14, 2019

Do as I say, not as I do.

K E Lloyd

    The Behavior Analyst
    |April 6, 2012
    PubMed
    Summary

    The study found low correlations between attitudes and behaviors, questioning the need to change attitudes before behavior. Future environmental research should adopt a more empirical approach to study attitude-behavior congruence.

    Area of Science:

    • Psychology
    • Environmental Studies
    • Sociology

    Background:

    • Attitude-behavior congruence is crucial for understanding human actions.
    • Previous research often assumes a direct link between stated attitudes and actual behavior.
    • Environmental attitudes are a key area for studying this congruence.

    Purpose of the Study:

    • To examine the agreement between attitude questionnaire responses and situational behaviors.
    • To specifically investigate this agreement within the context of environmental attitudes.
    • To reevaluate the necessity of attitude change preceding behavior change.

    Main Methods:

    • Review of recent literature on say-do correspondence.
    • Comparison of attitude-behavior studies with say-do correspondence studies.

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  • Analysis of correlations between attitude measures and relevant behaviors.

    • Main Results:

    • Observed low positive correlations between attitudes and behaviors.
    • This suggests that changing attitudes may not be a prerequisite for changing behavior.
    • Existing attitude-behavior studies show limited congruence.

    Conclusions:

    • The traditional model of attitude change preceding behavior change needs reevaluation.
    • Environmental research offers a unique context for studying attitude-behavior congruence.
    • A more empirical approach is recommended for future environmental attitude research.