Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Parallel Processing01:20

Parallel Processing

The brain processes sensory information rapidly due to parallel processing, which involves sending data across multiple neural pathways at the same time. This method allows the brain to manage various sensory qualities, such as shapes, colors, movements, and locations, all concurrently. For instance, when observing a forest landscape, the brain simultaneously processes the movement of leaves, the shapes of trees, the depth between them, and the various shades of green. This enables a quick and...
Sensory Modalities01:15

Sensory Modalities

Sensation typically is the process by which the sensory receptors and sense organs detect stimuli from the internal and external environment and transmit this information to the central nervous system for processing.
General senses refer to the broad category of sensory information detected by receptors in the body and can be further grouped into somatic and visceral senses. Somatic sensations include touch, pressure, temperature, and pain and are essential for navigating our environment and...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Beyond Sight: Unravelling the Influence of Prior Knowledge on Level-1 Visual Perspective-Taking in Social Interactions.

International journal of psychology : Journal international de psychologie·2026
Same author

Comparing developmental neural incongruency effects in reading and arithmetic among children: An ERP study.

Cortex; a journal devoted to the study of the nervous system and behavior·2025
Same author

Bridging concurrent multitasking, task switching, and complex multitasking: The general and specific skills involved.

Journal of experimental psychology. Human perception and performance·2025
Same author

Learning fast and accurate absolute pitch judgment in adulthood.

Psychonomic bulletin & review·2025
Same author

Author Correction: An efficient, reliable and valid assessment for affective states during online learning.

Scientific reports·2024
Same author

An efficient, reliable and valid assessment for affective states during online learning.

Scientific reports·2024
Same journal

Mind wandering during first- and foreign-language reading.

Psychonomic bulletin & review·2026
Same journal

Lexical word processing is unaffected by rapid invisible frequency tagging in reading: Evidence from eye movements.

Psychonomic bulletin & review·2026
Same journal

Anxiety modulates voluntary attentional orienting to emotional gaze cues: Eye movements for pro- and anti-saccades.

Psychonomic bulletin & review·2026
Same journal

Faster key-press responses to front vowels than back vowels when matching heard vowels with represented vowels.

Psychonomic bulletin & review·2026
Same journal

Testing the interleaving effect without response bias: A forced-choice reevaluation of Kornell and Bjork (2008).

Psychonomic bulletin & review·2026
Same journal

The impact of social interaction on abstract concepts.

Psychonomic bulletin & review·2026
See all related articles

Related Experiment Video

Updated: May 22, 2026

Using the Race Model Inequality to Quantify Behavioral Multisensory Integration Effects
08:13

Using the Race Model Inequality to Quantify Behavioral Multisensory Integration Effects

Published on: May 10, 2019

Does media multitasking always hurt? A positive correlation between multitasking and multisensory integration.

Kelvin F H Lui1, Alan C-N Wong

  • 1Department of Psychology, The Chinese University of Hong Kong, 362A Sino Building, Shatin, NT, Hong Kong. f2a8kelvin@yahoo.com.hk

Psychonomic Bulletin & Review
|April 25, 2012
PubMed
Summary
This summary is machine-generated.

Heavy media multitaskers may excel in tasks requiring multisensory integration. This suggests that extensive media multitasking, while potentially impacting other cognitive skills, can enhance the ability to combine information from different senses.

More Related Videos

Testing Sensory and Multisensory Function in Children with Autism Spectrum Disorder
09:13

Testing Sensory and Multisensory Function in Children with Autism Spectrum Disorder

Published on: April 22, 2015

Related Experiment Videos

Last Updated: May 22, 2026

Using the Race Model Inequality to Quantify Behavioral Multisensory Integration Effects
08:13

Using the Race Model Inequality to Quantify Behavioral Multisensory Integration Effects

Published on: May 10, 2019

Testing Sensory and Multisensory Function in Children with Autism Spectrum Disorder
09:13

Testing Sensory and Multisensory Function in Children with Autism Spectrum Disorder

Published on: April 22, 2015

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Media Studies

Background:

  • Heavy media multitasking is often linked to deficits in selective attention, task switching, and working memory.
  • A breadth-biased cognitive control style may explain these deficits, leading to attention to irrelevant environmental information.

Purpose of the Study:

  • To investigate if heavy media multitaskers exhibit enhanced performance in multisensory integration tasks.
  • To determine if media multitasking's cognitive effects are task-specific rather than a general deficit.

Main Methods:

  • Sixty-three participants completed a media usage questionnaire.
  • A visual search task, the pip-and-pop paradigm, was administered with and without auditory stimuli.
  • Correlational analysis was used to link media multitasking levels with performance.

Main Results:

  • Higher levels of media multitasking correlated positively with better performance in the multisensory integration task.
  • The findings indicate that heavy media multitaskers are not universally impaired across all cognitive functions.

Conclusions:

  • Extensive media multitasking experience may foster superior multisensory integration abilities.
  • Media multitasking does not necessarily lead to a general cognitive decline, with potential benefits in specific domains.