Iranian nurses self-perception -- factors influencing nursing image

Area of Science:

• Nursing
• Sociology of Health
• Healthcare Management

Background:

• Nursing image is integral to professional identity, impacting performance and care quality.
• Cultural context significantly shapes perceptions of nursing and nurses.
• Understanding nurses' self-perceptions is crucial for addressing image-related issues.

Purpose of the Study:

• To explore Iranian nurses' perspectives on factors influencing their professional image.
• To identify specific elements that shape the perception of nursing in Iran.

Main Methods:

• A descriptive survey design was employed.
• 220 baccalaureate-qualified nurses from four teaching hospitals in Iran participated.
• A "Nursing Image Questionnaire" was utilized and analyzed using statistical methods.

Main Results:

• Nurses reported negative perceptions regarding entry requirements, social roles, and professional status.
• Opportunities for creativity and reward were least influential in career choice.
• Having a nurse in the family and hospital employment had the most significant impact on nursing image.

Conclusions:

• Enhancing the nursing profession's prestige, social standing, and opportunities for creativity can positively alter nurses' self-image.
• Nurse managers play a key role in influencing nurses' perceptions and should focus on improving morale and job satisfaction.
• Addressing negative nursing image perceptions is vital for effective and lasting professional change.