Identities: never the same again?

In response to the suggestion of treating identity as a historically bound notion (Matusov and Smith Integrative Psychological and Behavioral Science 46, 2012), its genealogy is further explored. First establishing that identity has been understood in a particular personal way, and that genealogy might carry beyond this conception, as it also carries beyond the notions of class and adolescence that are used to contextualize identity. Then opting for treating historically bound notions as dynamic, studying them in the continuous interaction between conceptualization and practice, as processes and verbs rather than essences and substantives. Finally suggesting to dissociate identity from selfhood by looking at why, when and to whom we need to identify ourselves and also inverting the question: why and when do we ask others to identify themselves? After all, sameness and difference are two sides of a coin called identity, and what is looked at is a matter of how it is looked at.