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Related Concept Videos

Self-Presentation: Self-Monitoring and Self-Handicapping02:05

Self-Presentation: Self-Monitoring and Self-Handicapping

People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...
Impression Management Techniques III: Aligning Actions01:29

Impression Management Techniques III: Aligning Actions

Aligning actions are communicative strategies individuals employ to maintain social harmony and preserve personal identity in the face of potential disruptions to social norms. These actions are particularly important in managing social impressions when one's behavior might be seen as inappropriate, incompetent, or morally questionable.Types of Aligning ActionsThe three principal types of aligning actions are disclaimers, accounts, and apologies.DisclaimersDisclaimers are preventive; they are...
Managing Impressions01:19

Managing Impressions

Impression management encompasses individuals' deliberate efforts to shape how others perceive them during social interactions. This behavior is often employed to conform to social norms, secure approval, or pursue specific goals. While it involves selective self-presentation, it is not necessarily deceptive; individuals frequently present authentic aspects of themselves that align with situational demands.Common strategies include:Ingratiation: where individuals use flattery or agreeableness...
Impression Management Techniques I: Managing Appearances01:29

Impression Management Techniques I: Managing Appearances

Appearance is a multidimensional aspect of self-presentation that encompasses observable attributes such as clothing, grooming, speech, and nonverbal behavior. These elements are often strategically managed to align with socially constructed expectations in different settings. For instance, individuals tailor their appearance during job interviews, social gatherings, or athletic events to meet the perceived norms of those environments.Contextual Adaptation and Social SignalsThe research...
Self-Evaluation: Self-Enhancement and Self-Verification03:00

Self-Evaluation: Self-Enhancement and Self-Verification

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
Strategies of Self-Presentation III: Self-Monitoring01:24

Strategies of Self-Presentation III: Self-Monitoring

Self-monitoring is a central construct in understanding individual differences in self-presentation strategies across social contexts. It refers to how individuals observe, regulate, and control their expressive behavior and self-presentation following situational cues. Self-monitoring reflects a person's sensitivity to social appropriateness and willingness to adapt behavior to fit varying interpersonal demands.High vs. Low Self-Monitoring IndividualsIndividuals high in self-monitoring are...

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Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
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Manage your online reputation--or someone else will.

Richard M Escoffery1, Joseph G Bauer

  • 1Elarbee, Thompson, Sapp & Wilson, LLP, in Atlanta, Georgia, USA. escoffery@elarbeethompson.com

Aesthetic Surgery Journal
|May 26, 2012
PubMed
Summary

Managing your online reputation is crucial for plastic surgeons. This article explores strategies to ensure your internet presence accurately reflects your practice's quality and expertise.

Area of Science:

  • Plastic Surgery
  • Digital Marketing
  • Professional Reputation Management

Background:

  • The internet significantly influences patient perception and practice selection.
  • Board-certified plastic surgeons face unique challenges in managing their online presence.
  • Maintaining an accurate online representation is vital for practice success.

Purpose of the Study:

  • To outline key strategies for managing the online reputation of plastic surgeons.
  • To provide actionable insights for ensuring internet presence aligns with practice quality.

Main Methods:

  • Review of current digital marketing and reputation management techniques.
  • Discussion of best practices for online content creation and patient review management.

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Main Results:

  • Effective online reputation management requires proactive and consistent effort.
  • Utilizing multiple digital platforms can enhance practice visibility and credibility.

Conclusions:

  • Plastic surgeons must actively manage their online reputation to maintain practice integrity.
  • A well-managed internet presence is essential for attracting and retaining patients.