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Updated: May 21, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
New measures to improve patients' experiences of care
Liz Avital1, Melanie Gager, Annette Gibb
1National Clinical Guideline Centre, Royal College of Physicians. liz.avital@rcplondon.ac.uk
Abstract:
This article outlines a new guidance and quality standard for patient experience. It focuses on the generic patient experience and is aimed at all clinical and non-clinical staff providing services for adults in NHS settings. The guidance focuses on improving the patient experience and has been developed by the National Clinical Guideline Centre as part of a National Institute for Health and Clinical Excellence-commissioned portfolio of work. To support this aim, it includes quality statements that provide benchmarks against which staff can measure the care they deliver.
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