Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Prosopagnosia01:24

Prosopagnosia

Prosopagnosia, also known as face blindness, is the inability to recognize faces. In severe cases, individuals with prosopagnosia may not recognize close family members, including parents and spouses, by their faces. For instance, someone with prosopagnosia might walk past their child in a crowd, only realizing their mistake upon noticing their child's distinctive backpack or favorite jacket. Prosopagnosia specifically impairs facial recognition, while the recognition of other objects or...
Automatic Processing and Automatic Social Behavior01:28

Automatic Processing and Automatic Social Behavior

Automatic processing refers to the cognitive operations that occur without conscious intent or awareness, playing a fundamental role in shaping social cognition and behavior. These processes enable individuals to navigate complex social environments efficiently by relying on mental shortcuts and pre-existing knowledge structures known as schemas. One of the most influential mechanisms underlying automatic processing is priming, which subtly activates mental representations through exposure to...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The primed Stroop is not a Stroop task: Evidence from delta plots.

Memory & cognition·2026
Same author

Meaning composition in the processing of transposed-constituent compound nonwords.

Journal of experimental psychology. Human perception and performance·2025
Same author

Why might there be lexical-prelexical feedback in speech recognition?

Cognition·2024
Same author

Priming the distractor can eliminate the Stroop interference effect.

Psychonomic bulletin & review·2024
Same author

Taboo language across the globe: A multi-lab study.

Behavior research methods·2024
Same author

Asymmetric negative transfer effects of working memory training.

Memory & cognition·2023
Same journal

Effects of integrating a structured design thinking strategy into generative AI-supported design learning on students' design achievement, creative self-efficacy, and problem-solving skills.

Frontiers in psychology·2026
Same journal

Fukushima treated water release and marine sports.

Frontiers in psychology·2026
Same journal

Mindful parenting and preschoolers' screen dependency behavior: the mediating role of parent-child relationship and the moderating role of effortful control.

Frontiers in psychology·2026
Same journal

Dynamic relationships among first-year university students' critical thinking, academic self-concept, and student engagement: a cross-lagged study.

Frontiers in psychology·2026
Same journal

The association between academic major identity and career decision-making difficulty among Chinese college students: a sequential indirect association model of psychological capital and career adaptability.

Frontiers in psychology·2026
Same journal

Job quality and fertility intentions among Chinese migrant workers: the role of traditional fertility beliefs.

Frontiers in psychology·2026
See all related articles

Related Experiment Video

Updated: May 21, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
08:17

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

Task-dependent masked priming effects in visual word recognition.

Sachiko Kinoshita1, Dennis Norris

  • 1Department of Psychology, ARC Centre of Excellence in Cognition and its Disorders (CCD), Macquarie University Sydney, NSW, Australia.

Frontiers in Psychology
|June 8, 2012
PubMed
Summary
This summary is machine-generated.

Masked priming studies reveal that early visual word recognition processes are not automatic. Task goals significantly influence masked priming effects, impacting how words and non-words are processed.

Keywords:
Bayesian readermasked primingvisual word recognition

More Related Videos

Interaction between Phonological and Semantic Processes in Visual Word Recognition using Electrophysiology
05:38

Interaction between Phonological and Semantic Processes in Visual Word Recognition using Electrophysiology

Published on: June 29, 2021

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

Related Experiment Videos

Last Updated: May 21, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
08:17

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder

Published on: April 12, 2018

Interaction between Phonological and Semantic Processes in Visual Word Recognition using Electrophysiology
05:38

Interaction between Phonological and Semantic Processes in Visual Word Recognition using Electrophysiology

Published on: June 29, 2021

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

Area of Science:

  • Cognitive Psychology
  • Psycholinguistics
  • Neuroscience of Language

Background:

  • Masked priming is a key method for investigating the initial 250 milliseconds of visual word recognition.
  • Previous research often assumed that masked priming effects, reflecting early word recognition, are automatic and task-invariant.
  • This assumption has guided the interpretation of numerous studies on letter and word recognition processes.

Purpose of the Study:

  • To challenge the assumption of automaticity in masked priming effects during visual word recognition.
  • To investigate how task goals modulate masked priming effects.
  • To explain observed task dissociations using the Bayesian Reader account of masked priming.

Main Methods:

  • Analysis of masked priming paradigms in visual word recognition.
  • Comparison of priming effects across different tasks, including lexical decision and semantic categorization.
  • Application of the Bayesian Reader model to account for task-dependent priming.

Main Results:

  • Masked priming effects are demonstrably modulated by the specific task goal.
  • Different tasks (e.g., lexical decision vs. semantic categorization) yield distinct priming patterns for words and non-words.
  • Semantic priming effects vary significantly in strength depending on the task.

Conclusions:

  • The early processes of visual word recognition, as measured by masked priming, are not strictly automatic.
  • Task demands play a crucial role in shaping how stimuli are processed during word recognition.
  • Task dissociations provide valuable insights into the dynamic nature of early lexical access.