Evaluating local food programs: the case of Select Nova Scotia

Area of Science:

• Agricultural Economics
• Consumer Behavior Studies
• Public Policy Evaluation

Background:

• The Select Nova Scotia program aims to boost local agri-food consumption.
• Evaluation methodology integrated prior research and consumer insights.

Purpose of the Study:

• Assess the effectiveness of the Select Nova Scotia program.
• Understand the relationship between program awareness, consumer perceptions, and purchasing behavior.

Main Methods:

• A web panel survey was conducted with 877 respondents in June 2010.
• Data analysis focused on awareness, perceived benefits/barriers, and purchase motivation.

Main Results:

• The program successfully reached a diverse audience, not just local food enthusiasts.
• Awareness of Select Nova Scotia linked to higher perceived societal benefits and lower barriers (location, price).
• Program awareness positively correlated with motivation to purchase local foods.

Conclusions:

• Societal benefits can be leveraged to differentiate local food products.
• Findings offer insights for enhancing local food program marketing strategies.
• The study supports the effectiveness of government initiatives in promoting local food systems.