Related Experiment Video

Updated: May 21, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Cause marketing; is it time to take the plunge?

Joe Waters

    Healthcare Philanthropy
    |June 27, 2012
    PubMed
    Abstract

    No abstract available in PubMed .

    More Related Videos

    Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
    08:27

    Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

    Published on: September 27, 2019

    How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
    07:35

    How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

    Published on: March 3, 2026

    Related Experiment Videos

    Last Updated: May 21, 2026

    Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
    06:39

    Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

    Published on: August 28, 2017

    Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
    08:27

    Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

    Published on: September 27, 2019

    How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
    07:35

    How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

    Published on: March 3, 2026

    Related Concept Videos

    Persuasion Strategies01:52

    Persuasion Strategies

    Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

    Articles linked to this work by shared authors, journal, and citation graph.

    Visual sources and information usefulness in the second-hand market: User-generated, firm-generated, and mixed photos across price conditions.

    PloS one·2026

    How does on-demand delivery impact the accessibility and equity of community pharmacies? Perspective from groups with heterogeneous geographic-digital barriers.

    Frontiers in public health·2026

    Sustaining Health Promotion in Australian Supermarkets: Qualitative Perspectives From the Reach for the Stars Programme.

    Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals·2026

    A descriptive analysis for the markets for counterfeit products.

    Proceedings of the National Academy of Sciences of the United States of America·2026

    Do not smile when acquiring consumer selfies for multi-attribute skin profiling and baseline deep learning evaluation.

    Scientific reports·2026

    E-cigarette concept flavors in the United States: An analysis of product packages from online stores.

    Preventive medicine reports·2026
    See all related articles
    JoVE
    x logofacebook logolinkedin logoyoutube logo
    ABOUT JoVE
    OverviewLeadershipBlogJoVE Help Center
    AUTHORS
    Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
    LIBRARIANS
    TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
    RESEARCH
    JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
    EDUCATION
    JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
    Terms & Conditions of Use
    Privacy Policy
    Policies
    Jove
    Visualize
    Contact Us