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Studying Food Reward and Motivation in Humans
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Guess what? Implicit motivation boosts the influence of subliminal information on choice

Maxim Milyavsky1, Ran R Hassin, Yaacov Schul

  • 1Department of Psychology, The Hebrew University of Jerusalem, Jerusalem 91905, Israel. maxim.milyavsky@mail.huji.ac.il

Consciousness and Cognition
|July 11, 2012
PubMed

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