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A generational comparison of social networking site use: the influence of age and social identity
1School of Journalism & Media Studies, College of Professional Studies and Fine Arts, San Diego State University, San Diego, CA 92182-4561, USA. valeriebarker@valeriebarker.net
Abstract:
An online survey (N=256) compared social networking site (SNS) use among younger (millennial: 18-29) and older (baby-boomer: 41-64) subscribers focusing on the influence of collective self-esteem and group identity on motives for SNS use. Younger participants reported higher positive collective self-esteem, social networking site use for peer communication, and social compensation. Regardless of age, participants reporting high collective self-esteem and group identity were more likely to use social networking sites for peer communication and social identity gratifications, while those reporting negative collective self-esteem were more likely to use social networking sites for social compensation. The theoretical implications of the strong relationship between social identity gratifications and social compensation are discussed.
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