[Readers' survey of the Tidsskrift in 1990]

A survey comprising 1,077 readers (response rate 70.2%) showed a high degree of satisfaction with the content and presentation in the Journal of the Norwegian Medical Association. The results correspond well with the results from a similar study conducted in 1986. An average reader spends 47 minutes on each issue of the journal, and 89% of the respondents had read more than half of all the latest issues. 92% agree (partly or completely) that the journal provides much valuable information, and 79% agree that the journal maintains a high professional standard. The Journal of the Norwegian Medical Association has gradually adjusted to the needs and wishes of its readers. The proportion of readers who agree that the journal is topical has increased from 77% in 1986 to 85% in 1990 (p less than 0.001). The proportion of readers who agree that the journal is easily read has increased from 63 to 73% over the same period (p less than 0.001). On the other hand, the proportion of readers who think that the journal is uninteresting dropped from 40 to 23% (p less than 0.001).