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Studying Food Reward and Motivation in Humans
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Promotion orientation explains why future-oriented people exercise and eat healthy: evidence from the two-factor

Jeff Joireman1, Monte J Shaffer, Daniel Balliet

  • 1Department of Marketing, Washington State University, Pullman, WA 99164-4730, USA. joireman@wsu.edu

Personality & Social Psychology Bulletin
|July 27, 2012
PubMed

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