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Sales principles to help grow lab revenues--Part II

Peter T Francis1

  • 1Clinical Laboratory Sales Training LLC.

MLO: Medical Laboratory Observer
|August 3, 2012
PubMed
Abstract

No abstract available in PubMed .

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).