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Tracking changes in search behaviour at a health web site.

Ann-Marie Eklund1

  • 1University of Gothenburg, Gothenburg, Sweden. Ann-Marie.Eklund@svenska.gu.se

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Analyzing search logs from Sweden's 1177.se health website reveals public interest in diseases, healthcare, and locations. This data can inform public health campaigns and understand health information needs.

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Area of Science:

  • Health Informatics
  • Public Health
  • Information Science

Background:

  • The internet is a primary source for public health information.
  • Understanding public search behavior on health websites is crucial for effective information dissemination.
  • Official health websites like Sweden's 1177.se provide valuable data on public health interests.

Purpose of the Study:

  • To analyze search query patterns on the official Swedish health website 1177.se.
  • To identify trends in public interest regarding health topics, diseases, and healthcare providers over time.
  • To explore the utility of mapping search queries to standardized medical terminologies for enhanced analysis.

Main Methods:

  • Analysis of search log data from 1177.se.
  • Mapping of search queries to Unified Medical Language System (UMLS) semantic types and Medical Subject Headings (MeSH) categories.
  • Temporal analysis of search query trends.

Main Results:

  • Diseases and healthcare activities are the most searched topics, as anticipated.
  • A notable increase in searches for geographical locations in the context of healthcare providers was observed.
  • Significant shifts in the types of diseases searched for over time were identified.

Conclusions:

  • Analysis of health website search logs provides insights into public health concerns.
  • This methodology can be valuable for understanding public health priorities and informing public health campaigns.
  • The findings can aid in the design and evaluation of public health information strategies.