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Published on: August 1, 2019
Engaging patients through your website
Summary
Hospital websites are evaluated for patient engagement features. While some sites inform patients, few offer truly interactive and collaborative healthcare experiences, indicating a need for improvement in digital patient engagement strategies.
Area of Science:
- Health Informatics
- Digital Health
- Healthcare Management
Background:
- Healthcare legislation mandates patient engagement via technology.
- Hospital websites are a key digital touchpoint for patient interaction.
- Existing hospital website features vary significantly in their ability to engage patients.
Purpose of the Study:
- To propose and apply a model for evaluating patient engagement features on hospital websites.
- To assess the level of patient engagement offered by a sample of hospital websites.
- To identify gaps in current hospital website design regarding patient interaction.
Main Methods:
- Development of a four-level model for patient engagement in website design.
- Analysis of 130 hospital websites from the 'Most Wired Hospitals' lists (2010-2011).
- Categorization of website features based on their capacity to encourage patient interaction.
Main Results:
- Hospital websites demonstrated a range of engagement, from basic 'informing' to 'collaborative' levels.
- Significant variation was observed in the features offered across the analyzed websites.
- Few hospital websites provided truly engaging and interactive features for patients.
Conclusions:
- Current hospital websites offer limited opportunities for deep patient engagement.
- There is a substantial opportunity to enhance hospital website design to foster greater patient interaction and collaboration.
- Future efforts should focus on developing more interactive and engaging digital tools for patients.
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