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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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Understanding key factors of users' intentions to repurchase and recommend digital items in social virtual worlds

Byoungsoo Kim1

  • 1Department of Business Administration, Seoul Women's University, Seoul, South Korea.

Cyberpsychology, Behavior and Social Networking
|August 29, 2012
PubMed

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