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Effects of Biggest Loser exercise depictions on exercise-related attitudes
Tanya R Berry1, Nicole C McLeod, Melanie Pankratow
1Faculty of Physical Education and Recreation, University of Alberta, Faculty of Physical Education and Recreation, University of Alberta, Edmonton, Alberta, Canada. tanya.berry@ualberta.ca
Objectives:
To examine whether participants who watched an exercise-related segment of The Biggest Loser television program would have different explicit and implicit affective exercise-related attitudes than those of control participants.
Methods:
University students (N=138) watched a clip of The Biggest Loser or American Idol, then completed a Go/No-go Association Task, a thought-listing task, and questionnaires measuring explicit attitudes, activity level, and mood.
Results:
Participants who watched The Biggest Loser had significantly lower explicit, but not implicit, attitudes towards exercise than did control participants.
Conclusions:
There is a need to examine the influence of popular media depictions of exercise.
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