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Updated: May 18, 2026

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Published on: April 28, 2022
The relationship between placebo alcohol and affect: motives for drinking
Rachel C Bailey1, Andrew J Baillie
1Centre for Emotional Health, Department of Psychology, Macquarie University, Sydney, Australia.
This study found that placebo alcohol did not reduce negative feelings, and the desire to drink did not increase after a negative experience, even when expecting alcohol to help. Motives for drinking can change with learning.
Area of Science:
- Psychology
- Neuroscience
- Affective Science
Background:
- Alcohol is often used to cope with negative affect, but can worsen depressive symptoms.
- The relationship between alcohol, affect, and drinking motives requires further clarification.
- Expectations about alcohol's effects play a role in its perceived benefits.
Purpose of the Study:
- To investigate if placebo alcohol blunts affective responding after negative experiences.
- To examine if the desire to drink increases in individuals expecting alcohol to aid coping.
- To explore alterations in drinking motives following negative mood induction.
Main Methods:
- Participants received either a soft drink or placebo alcohol.
- Mood was induced through neutral or negative conditions.
- Drinking motives were assessed before and after mood induction.
Main Results:
- Placebo alcohol did not significantly reduce affective responding.
- Desire to drink did not increase post-negative mood induction for those with coping motives.
- Coping-depression and enhancement motives decreased; participants misattributed mood causes.
Conclusions:
- Drinking motives are malleable and can be altered through learning, supporting expectancy challenge.
- The study provides evidence for alcohol's influence on emotional lability.
- Expectancy effects and motive modification are key areas for future research.
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