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This article presents the technique of content analysis, its concept, definition, methodology, advantages and limitations. Content analysis is a highly useful tool based on the analysis and interpretation of documented sources. The aim is to identify the codes used by the agents of discourse, the manifest content, the context in which the content arises and the message is developed to discover and reveal the underlying contents. The objective is not just to find out whether it is transmitted literally, but also if all this could effectively influence or determine the message.