Related Experiment Video
Updated: May 17, 2026

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
Rational snacking: young children's decision-making on the marshmallow task is moderated by beliefs about
Celeste Kidd1, Holly Palmeri, Richard N Aslin
1Brain & Cognitive Sciences, University of Rochester, Meliora Hall, Rochester, NY 14627-0268, USA. ckidd@bcs.rochester.edu
Abstract:
Children are notoriously bad at delaying gratification to achieve later, greater rewards (e.g., Piaget, 1970)-and some are worse at waiting than others. Individual differences in the ability-to-wait have been attributed to self-control, in part because of evidence that long-delayers are more successful in later life (e.g., Shoda, Mischel, & Peake, 1990). Here we provide evidence that, in addition to self-control, children's wait-times are modulated by an implicit, rational decision-making process that considers environmental reliability. We tested children (M=4;6, N=28) using a classic paradigm-the marshmallow task (Mischel, 1974)-in an environment demonstrated to be either unreliable or reliable. Children in the reliable condition waited significantly longer than those in the unreliable condition (p<0.0005), suggesting that children's wait-times reflected reasoned beliefs about whether waiting would ultimately pay off. Thus, wait-times on sustained delay-of-gratification tasks (e.g., the marshmallow task) may not only reflect differences in self-control abilities, but also beliefs about the stability of the world.
Related Concept Videos
Self-Regulation
Reason and Intuition
Self-Schemas
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Self-Discrepancy Theory
Instinctive Drift

