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Effects of message framing in anti-binge drinking PSAs: the moderating role of counterfactual thinking

Tae Hyun Baek1, Lijiang Shen, Leonard N Reid

  • 1Department of Communication Studies, Indiana University-Southeast, New Albany, IN 47150, USA. tbaek@ius.edu

Journal of Health Communication
|January 8, 2013
PubMed

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