Conflicts as aversive signals: conflict priming increases negative judgments for neutral stimuli

Botvinick, Cognitive, Affective, & Behavioral Neuroscience 7:356-366 (2007) recently suggested that competing theories of the monitoring function of the anterior cingulate cortex (ACC) for cognitive control might converge on the detection of aversive signals in general, implying that response conflicts, a known trigger of ACC activation, are aversive, too. Recent evidence showing conflict priming (i.e., faster responses to negative targets after conflict primes) directly supports this notion but remains inconclusive with regard to possible confounds with processing fluency. To this end, two experiments were conducted to offer more compelling evidence for the negative valence of conflicts. Participants were primed by (conflict and nonconflict) Stroop stimuli and subsequently had to judge the valence of neutral German words (Experiment 1a) or Chinese pictographs (Experiment 1b). Results showed that conflict, as compared with nonconflict, primes led to more negative judgments of subsequently presented neutral target stimuli. The findings will be discussed in the light of existing theories of action control highlighting the role of aversive signals for sequential processing adjustments.