Related Experiment Video
Updated: May 15, 2026

The Modified Temptation Resistance Task: A Paradigm to Elicit Children's Strategic Lie-telling
Published on: April 6, 2018
What is the truth? An application of the Extended Parallel Process Model to televised truth® ads
Nicole R Lavoie1, Brian L Quick
1a Department of Communication , University of Illinois at Urbana-Champaign.
Abstract:
The purpose of this study was to analyze television ads in the truth® campaign using the Extended Parallel Process Model (EPPM) as a framework. Among the ads (n = 86) analyzed, results revealed a heavy reliance on severity messages, modest attention to susceptibility messages, and no inclusion of recommended response messages in the form of self-efficacy and response efficacy. The reliance on emphasizing the health threat, without incorporating recommended response messages, is discussed with respect to the likelihood of galvanizing maladaptive responses such as psychological reactance, denial, and defensive avoidance resulting from exposure to these ads. Additionally, the unintended outcomes for secondary audiences including but not limited to stigma are considered. Implications and suggestions for practitioners and theorists are explored.
Related Concept Videos
Understanding Deception
Social Proof
Strategies of Self-Presentation II: Self-Verification
False Memories
One primary source of false memories is misattribution, where individuals incorrectly associate external information with...
Counterfactual Thinking
Routes of Persuasion

