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Updated: May 13, 2026

The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
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Social motives for drinking in students should not be neglected in efforts to decrease problematic drinking.

J Van Damme1, L Maes, E Clays

  • 1Department of Public Health, Ghent University, 9000 Ghent, Belgium, Association for Alcohol and other Drug problems, 1030 Brussels, Belgium. joris.vandamme@ugent.be

Health Education Research
|March 15, 2013
PubMed
Summary
This summary is machine-generated.

Student heavy drinking is linked to various motives. While enhancement, coping, and social motives increase risks, conformity motives decrease them. Understanding these drinking motivations is key for effective interventions.

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Area of Science:

  • Psychology
  • Public Health
  • Sociology

Background:

  • Heavy drinking is prevalent among university students.
  • Drinking motives are significant determinants of heavy drinking behavior.
  • Previous research shows mixed findings regarding social motives and heavy drinking.

Purpose of the Study:

  • To investigate the role of different drinking motives in heavy drinking among university students.
  • To clarify the relationship between social motives and problematic drinking.
  • To inform the development of targeted interventions for student drinking.

Main Methods:

  • An anonymous online survey of 15,897 Belgian university and college students.
  • Logistic regression analyses to examine relationships between drinking motives and problematic drinking.
  • Problematic drinking defined by weekly drinking, monthly binge drinking, and Alcohol Use Disorders Identification Test (AUDIT) scores.

Main Results:

  • Social motives were most prevalent, followed by enhancement, coping, and conformity motives.
  • Enhancement, coping, and social motives were associated with higher odds of problematic drinking.
  • Conformity motives were associated with lower odds of problematic drinking.
  • A significant relationship was found between problematic drinking and all motive types, including social motives.

Conclusions:

  • Drinking motives play a complex role in heavy drinking among students.
  • The function of social motives in heavy drinking may vary across cultures and subpopulations.
  • Findings highlight the need for nuanced, motive-specific interventions to address student heavy drinking.