One year on: the campaign for better care

Area of Science:

• Healthcare Quality Improvement
• Nursing Practice Innovation
• Patient Advocacy

Background:

• A joint campaign by Nursing Standard and the Patients Association aimed to elevate basic nursing care standards across the UK.
• The initiative focused on addressing key areas within fundamental nursing services.

Purpose of the Study:

• To assess the impact and reception of a national campaign focused on improving basic nursing care.
• To identify how ward nurses and nurse leaders responded to the call for enhanced care quality.

Main Methods:

• Qualitative assessment of campaign engagement among nursing staff.
• Analysis of reported innovations in nursing practice and organizational processes.

Main Results:

• Ward nurses and nurse leaders have positively engaged with the campaign.
• Initiatives are underway to implement innovative changes in both individual nursing practices and broader organizational procedures.

Conclusions:

• The campaign has successfully motivated nurses and leaders to seek improvements in basic nursing care.
• Positive momentum exists for enhancing nursing practice and organizational processes through innovation.