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1+1=3? The systematic development of a theoretical and evidence-based tailored multimedia intervention to improve
Annemiek J Linn1, Julia C M van Weert, Edith G Smit
1Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands.
Objective:
To describe the development of a theoretical and evidence-based tailored multimedia intervention to improve medication intake behavior in patients with inflammatory bowel disease (IBD). The intervention integrates interpersonal and technology-mediated strategies with the expectation that this will work synergistically.
Methods:
The development followed the Medical Research Council's framework. Three literature reviews and three pre-tests among 84 IBD patients and eight nurses were conducted to guide the development of the intervention. A feasibility study was carried out among four nurses and 29 patients.
Results:
The components include: (1) an online preparatory assessment (OPA); (2) tailored interpersonal communication; and (3) tailored text messaging. To support the development, the feasibility was tested. Results indicated that the OPA was comprehensive and could be a helpful tool for both patients and nurses to prepare for the consultation. The training was evaluated as being instructive and applicable with a mean mark of 8.5. Of the developed messages, 65.6% received positive evaluations and were used in the intervention.
Conclusion:
By applying the framework, we were able to describe the logic behind the development of a tailored multimedia intervention to improve medication intake behavior.
Practice Implications:
This study could serve as a guide for the development of other health interventions.
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