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Harm reduction text messages delivered during alcohol drinking: feasibility study protocol
1General Practice and Primary Health Care, School of Population Health, University of Auckland, Auckland, New Zealand. k.renner@auckland.ac.nz.
JMIR Research Protocols
|April 25, 2013
Summary
This study tested a mobile phone intervention to help young adults reduce negative consequences from risky drinking. Empowering drinkers to send personalized safety messages may be a cost-effective public health strategy.
Area of Science:
- Public Health
- Digital Health Interventions
- Alcohol Research
Background:
- Mobile phone interventions show promise for various public health issues.
- Existing alcohol interventions in New Zealand have limited effectiveness.
- Risky drinking leads to unintended negative consequences.
Purpose of the Study:
- To assess the feasibility of a mobile phone intervention for reducing negative consequences of risky drinking.
- To recruit young adults (18-34 years) to a website for designing personalized safety messages.
- To empower individuals to send self-reminders during drinking occasions.
Main Methods:
- Feasibility study with a treatment group (messaging function) and a control group (web chat).
- Participants accessed features for 3 months, with data collected at baseline, 3, and 6 months.
- Primary outcome: change in unintended negative consequences from drinking at 3 months; secondary outcomes include acceptability, recruitment, retention, alcohol consumption, and message content.
Main Results:
- The study's primary and secondary outcomes are not detailed in the provided abstract.
- Feasibility and effectiveness data are pending further analysis.
- The intervention's acceptability and impact on drinking behaviors require evaluation.
Conclusions:
- Personalized mobile phone messages could empower drinkers to mitigate negative consequences.
- This approach offers a potential cost-effective strategy for reducing public health burdens from risky drinking.
- Further research is needed to validate the effectiveness of this digital health intervention.
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