Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Factors Affecting Perception

Factors Affecting Perception

Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...

Role of Affect in Interpersonal Attraction

Role of Affect in Interpersonal Attraction

Affect plays a crucial role in shaping interpersonal evaluations and perceptions. Emotions influence how individuals judge and respond to others, often determining whether interactions are viewed positively or negatively. This effect can manifest directly through interactions with the person in question or indirectly via associations with unrelated emotional experiences.Direct Effects of Affect on AttractionAffect directly influences interpersonal attraction when a person’s behavior elicits...

Framing Effects

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...

The Influence of Affect on Cognition

The Influence of Affect on Cognition

Positive affect significantly influences cognitive processes, including evaluation, memory, creativity, and social judgments. Compared to negative affect, positive emotional states promote more favorable interpretations of stimuli, cognitive flexibility, and heuristic processing. These effects highlight emotions' powerful role in shaping how individuals perceive, remember, and interact with the world.Influence on Evaluation and AttributionWhen individuals experience positive affect, they are...

The Influence of Cognition on Affect

The Influence of Cognition on Affect

Cognition plays a pivotal role in shaping emotional experiences, as demonstrated by Schachter and Singer’s two-factor theory of emotion. According to this model, emotion arises from a combination of physiological arousal and cognitive interpretation. The body’s physiological response to stimuli is ambiguous and only gains emotional significance through cognitive labeling. For instance, an increased heart rate and adrenaline surge while standing near an attractive person may be interpreted as...

Deindividuation

Deindividuation

Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Type of treatment of cardiac disorders--quality of life and heart-focused anxiety: The mediating role of illness perceptions.

Psychology, health & medicine·2014

Same journal

Investigating the effect of post-retrieval imagery rescripting on the reinstatement of generalised fear.

Cognition & emotion·2026

Same journal

Bridging space and time in relational memory: enhanced integration of spatiotemporal contextual associations by emotion.

Cognition & emotion·2026

Same journal

Motion and intensity shape accuracy and confusion patterns in emotion recognition.

Cognition & emotion·2026

Same journal

Threat prioritisation under limited awareness in social anxiety: a review of masking and suppression paradigms.

Cognition & emotion·2026

Same journal

Effects of experimentally induced jealousy on support for feminine honor.

Cognition & emotion·2026

Same journal

The protective influence of trait mindfulness on psychological distress: the mediating role of negative cognition.

Cognition & emotion·2026

See all related articles

Search research articles

Related Experiment Video

Updated: May 12, 2026

A Cognitive Paradigm to Investigate Interference in Working Memory by Distractions and Interruptions

A Cognitive Paradigm to Investigate Interference in Working Memory by Distractions and Interruptions

Published on: July 16, 2015

Affect intensity and processing fluency of deterrents.

Andrei Holman¹

¹a Psychology Department , "Alexandru I. Cuza" University , Iaşi , Romania.

Cognition & Emotion

|April 26, 2013

Summary

This summary is machine-generated.

Emotional intensity is influenced by deterrents, but processing fluency significantly alters this effect. Enhanced fluency amplifies emotional responses to deterrents, changing how affective states are modulated.

More Related Videos

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Published on: May 14, 2014

Brain Imaging Investigation of the Impairing Effect of Emotion on Cognition

Brain Imaging Investigation of the Impairing Effect of Emotion on Cognition

Published on: February 1, 2012

Related Experiment Videos

Last Updated: May 12, 2026

A Cognitive Paradigm to Investigate Interference in Working Memory by Distractions and Interruptions

A Cognitive Paradigm to Investigate Interference in Working Memory by Distractions and Interruptions

Published on: July 16, 2015

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Published on: May 14, 2014

Brain Imaging Investigation of the Impairing Effect of Emotion on Cognition

Brain Imaging Investigation of the Impairing Effect of Emotion on Cognition

Published on: February 1, 2012

Area of Science:

Cognitive Psychology
Affective Science
Social Psychology

Background:

The theory of emotional intensity posits that affective state intensity correlates with deterrent magnitude.
Processing fluency, the subjective ease of information processing, is a key cognitive factor potentially modulating emotional responses.

Purpose of the Study:

To investigate the role of processing fluency in modulating emotional intensity in response to deterrents.
To examine how enhanced processing fluency affects the relationship between deterrent magnitude and emotional intensity.

Main Methods:

Induction of a good mood followed by manipulation of deterrent magnitude and processing fluency (normal vs. enhanced via subliminal priming).
Measurement of participants' current affective state and perception of deterrents.
Utilized photographs pre-tested for their potential to instigate pity, an emotion incompatible with the induced good mood.

Main Results:

In normal processing conditions, a cubic effect aligned with emotional intensity theory was observed; emotional state replacement occurred only with high-magnitude deterrents.
Enhanced processing fluency significantly altered the emotional intensity pattern.
The replacement of the initial affective state occurred at a moderate deterrence magnitude under enhanced fluency, indicating a strengthened emotional impact.

Conclusions:

Processing fluency plays a crucial role in modulating emotional intensity responses to deterrents.
Enhanced fluency amplifies the emotional impact of deterrents, leading to affective state shifts at lower magnitudes.
Findings suggest that cognitive factors like fluency can significantly alter established emotional intensity dynamics.