Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Mnemonic Devices

Mnemonic Devices

Mnemonic devices are cognitive tools that facilitate memory retention by linking new information to familiar patterns or organizational strategies. These techniques are beneficial for remembering complex or lengthy sets of information by simplifying and structuring them in easily retrievable ways.
Acronyms
Acronyms are created by using the initial letters of a series of words to form a new word or phrase. This approach condenses complex information into a single, memorable entity. For example,...

Forgetting

Forgetting

Forgetting is an intrinsic aspect of human memory, characterized by the gradual loss or inaccessibility of information over time. Hermann Ebbinghaus, a pioneering psychologist, extensively studied this phenomenon and formulated the forgetting curve. This curve illustrates that memory loss occurs rapidly immediately after learning and then decelerates over time. Several mechanisms contribute to forgetting, including encoding failure, storage decay, retrieval failure, and interference.
Encoding...

Eyewitness Memory

Eyewitness Memory

Eyewitness memory refers to the recollection of events by someone who has directly witnessed them, often serving as critical evidence in legal settings. This type of memory is commonly used in criminal cases where a witness describes details like a suspect's appearance, clothing, or behavior during a crime. However, despite its perceived reliability, eyewitness memory is prone to significant errors.
One such error is memory distortion, which occurs because human memory does not function like a...

System of Memory

System of Memory

Memory is categorized into three major systems: sensory memory, short-term memory (STM), and long-term memory (LTM). These systems differ in their capacity and the duration for which they can hold information. Sensory memory captures raw sensory input from the environment, holding it for just a few seconds or less. For example, on hearing a brief, loud sound, like a car horn honking, the sound seems to linger in the mind for a moment even after it stops. This is an instance of sensory memory...

Flashbulb Memory

Flashbulb Memory

A flashbulb memory is a highly vivid and detailed memory, often linked to events of significant emotional impact. These memories stand out in contrast to everyday memories due to their clarity and the precision with which they are recalled. The strong emotions associated with the event act as a catalyst, ensuring that specific details, such as one's location, actions, and even peripheral elements, are etched into memory with remarkable accuracy. For example, many people can vividly recall where...

Long-Term Memory

Long-Term Memory

Long-term memory is a relatively permanent type of memory, capable of storing vast amounts of information over extended periods. Its storage capacity is generally considered unlimited.
Long-term memory can be categorized into two primary types: explicit and implicit memory. Explicit memory, also known as declarative memory, involves the conscious recollection of information that we deliberately try to remember, recall, and articulate. This type of memory encompasses specific facts, events, and...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Daily variability in mood and subjective cognitive function: An experience sampling study in young adults.

PloS one·2026

Same author

Ethical transgressions among healthcare professionals in South Africa from 2014 to 2023.

Health SA = SA Gesondheid·2025

Same author

Investigating biological sex as a moderator of the association of nature exposure with brain health: a cross-sectional UK biobank analysis.

Scientific reports·2025

Same author

Attention and spatial navigation in everyday life: Physical activity is associated with subjective aspects of cognitive function.

PloS one·2025

Same author

Metacognitive function in young adults is impacted by physical activity, diet, and sleep patterns.

PloS one·2025

Same author

I struggle with your fidgeting: A qualitative study of the personal and social impacts of misokinesia.

PloS one·2024

Search research articles

Related Experiment Video

Updated: May 11, 2026

A Real-world What-Where-When Memory Test

A Real-world What-Where-When Memory Test

Published on: May 16, 2017

An unforgettable apple: memory and attention for forbidden objects.

Grace Truong¹, David J Turk, Todd C Handy

¹Department of Psychology, University of British Columbia, 2136 West Mall, Vancouver, British Columbia, Canada, V6T 1Z4, gracet@psych.ubc.ca.

Cognitive, Affective & Behavioral Neuroscience

|May 25, 2013

Summary

This summary is machine-generated.

Humans are drawn to forbidden items, especially those with personal relevance. Self-forbidden objects share memory advantages with self-owned items but are processed faster neurocognitively.

More Related Videos

Novel Object Recognition Test for the Investigation of Learning and Memory in Mice

Novel Object Recognition Test for the Investigation of Learning and Memory in Mice

Published on: August 30, 2017

Related Experiment Videos

Last Updated: May 11, 2026

A Real-world What-Where-When Memory Test

A Real-world What-Where-When Memory Test

Published on: May 16, 2017

Novel Object Recognition Test for the Investigation of Learning and Memory in Mice

Novel Object Recognition Test for the Investigation of Learning and Memory in Mice

Published on: August 30, 2017

Area of Science:

Cognitive Psychology
Neuroscience
Consumer Behavior

Background:

Ownership enhances psychological saliency of objects.
The effect of ownership on demand for forbidden items is not fully understood.
Research explores if ownership effects extend to self-forbidden objects.

Purpose of the Study:

Investigate the psychological and neurocognitive impact of self-forbidden ownership.
Compare memory and processing of self-owned, other-owned, and forbidden objects.
Determine if self-forbidden objects elicit unique neural responses.

Main Methods:

Modified Turk shopping paradigm to assign object ownership.
Recognition memory tests for everyday objects.
Event-related potentials (ERPs) to measure neurocognitive processing (P300, N2 components).

Main Results:

Forbidden objects with high self-relevance showed recognition memory similar to self-owned objects.
Self-owned and self-forbidden objects demonstrated enhanced cognitive analysis (P300).
Self-forbidden objects uniquely elicited an earlier neural response (N2), indicating rapid affect-related processing.

Conclusions:

Self-forbidden objects share cognitive processing advantages with self-owned objects.
Unique neurocognitive signatures suggest faster, affect-driven identification of self-forbidden items.
Findings illuminate the complex interplay between ownership, prohibition, and psychological salience.