An adaptive response to uncertainty generates positive and negative contrast effects

John M McNamara1, Tim W Fawcett, Alasdair I Houston

  • 1School of Mathematics, University of Bristol, University Walk, Bristol, UK.

Science (New York, N.Y.)
|June 1, 2013
PubMed
Summary

Animals perceive their environment relatively, a phenomenon explained by successive contrast effects. These effects evolve as an adaptive strategy for navigating unpredictable, changing worlds, highlighting the role of uncertainty in behavior.

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