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Updated: May 10, 2026

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Published on: April 28, 2022
Calculating alcohol risk in a visualization tool for promoting healthy behavior.
Scott Bissett1, Sharon Wood, Richard Cox
1Department of Informatics, University of Sussex, Brighton, UK. s.wood@sussex.ac.uk
This study developed an interactive blood alcohol content calculator to communicate alcohol risks to young people. While engaging, technical language and a lack of sensationalism hindered effective risk communication.
Area of Science:
- Public Health
- Health Communication
- Digital Health Interventions
Background:
- Communicating personalized alcohol consumption risks to young people presents significant challenges.
- Effective risk communication is crucial for promoting healthier lifestyle choices.
Purpose of the Study:
- To investigate effective methods for communicating personalized alcohol consumption risks.
- To develop and evaluate an interactive computerized blood alcohol content calculator for young people.
Main Methods:
- An interactive Flash-based blood alcohol content calculator was developed.
- Young people were consulted on animation and visualization techniques for risk display.
- User feedback was gathered on the calculator's usability and effectiveness in communicating risk.
Main Results:
- The calculator was found to be relatively enjoyable to use.
- Technical language and a lack of sensationalism in risk presentation posed challenges for some users.
- User feedback highlighted a tension between accurate risk portrayal and engagement.
Conclusions:
- The interactive tool shows potential as an engaging method for exploring alcohol consumption risks.
- Enhancements could include intelligent data presentation and visualization of sustained risky behavior effects.
- Effective risk communication is a partial factor in behavior change, with attitudinal influences also important.
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