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Disseminating online tools for building capacity among community practitioners
Christina M Holt1, Stephen B Fawcett, Jerry A Schultz
1Work Group for Community Health and Development, University of Kansas, Lawrence, KS 66045, USA. cholt@ku.edu
Journal of Prevention & Intervention in the Community
|June 12, 2013
Summary
Search engine optimization and content sharing via partner websites effectively increased user engagement with the online Community Tool Box (CTB), a vital resource for community building practitioners.
Area of Science:
- Public Health
- Community Health
- Health Disparities
Background:
- Effective community building requires a skilled, diverse, and geographically distributed workforce.
- The internet is a key channel for disseminating public health information, but optimal strategies for promoting its use are not well understood.
Purpose of the Study:
- To examine the implementation of various dissemination strategies.
- To determine the association between these strategies and user engagement with the online Community Tool Box (CTB).
Main Methods:
- An empirical case study approach was used.
- Dissemination strategies included social media, eNewsletters, search engine optimization (SEO), web partnerships, and a global prize.
- User sessions in the CTB were tracked to measure engagement.
Main Results:
- Increased user sessions were significantly associated with search engine optimization efforts.
- Content delivery through partner websites ('mashups') also showed a positive association with increased user sessions.
Conclusions:
- Search engine optimization and strategic web partnerships are effective strategies for increasing the reach of online community-building resources.
- Further exploration of challenges and opportunities is needed to promote the widespread adoption of capacity-building tools.
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