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Related Concept Videos

Hindsight Biases01:12

Hindsight Biases

Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
Motivational Bias01:25

Motivational Bias

Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
Confirmation Biases01:31

Confirmation Biases

The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
First Impression01:09

First Impression

First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
Bias01:22

Bias

Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...

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Related Experiment Video

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Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

Reward predictions bias attentional selection.

Brian A Anderson1, Patryk A Laurent, Steven Yantis

  • 1Department of Psychological and Brain Sciences, Johns Hopkins University Baltimore, MD, USA.

Frontiers in Human Neuroscience
|June 20, 2013
PubMed
Summary

Previously rewarded stimuli continue to capture attention. This involuntary attention capture is amplified by current reward processing, even when rewards are unrelated to the original association.

Keywords:
attentional captureincentive saliencereward learningreward predictionselective attention

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Area of Science:

  • Cognitive Neuroscience
  • Psychology
  • Neuroscience

Background:

  • Attention is crucial for perception and cognition, guided by task relevance and salience.
  • Stimuli previously linked to rewards can involuntarily capture attention, persisting even after the association ends.

Purpose of the Study:

  • To investigate if current reward processing influences attentional capture by previously reward-associated stimuli.
  • To understand the interplay between learned value and ongoing reward valuation in attentional control.

Main Methods:

  • Participants underwent a training phase associating colors with rewards.
  • A test phase involved visual search with previously rewarded colors as distractors, while participants processed current rewards.
  • Attentional capture by distractors was measured in relation to current reward levels.

Main Results:

  • Attentional capture by formerly rewarded distractors was strongest when both recent and expected rewards were high.
  • This effect occurred even though the current rewards were unrelated to the distractor stimuli.
  • Findings suggest current reward prediction modulates learned value-based attentional biases.

Conclusions:

  • Value-driven attentional biases are maintained by cognitive mechanisms involved in predicting future rewards.
  • This research provides insight into how ongoing reward valuation dynamically shapes attention.
  • The study supports an adaptive model of attention integrating learned value and future expectations.