Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Application of Differentiation to Business01:29

Application of Differentiation to Business

Calculus offers essential techniques for businesses seeking to optimize pricing strategies and revenue. In this case, a bakery wants to determine the ideal price and daily sales volume to maximize revenue. By modeling how changes in price affect demand and revenue, the bakery can apply calculus to make data-driven decisions.The demand function relates the price per cupcake to the number of cupcakes sold and captures how lower prices increase sales. Based on market data, the demand function can...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Methods of Medium Optimization01:28

Methods of Medium Optimization

Optimizing growth media enhances microbial proliferation and maximizes product yield. Statistical experimental design methodologies provide structured and reproducible approaches, offering progressively higher levels of robustness and efficiency.The One-Factor-at-a-Time (OFAT) MethodThe One-Factor-at-a-Time (OFAT) method involves adjusting a single variable while keeping all others constant. However, it cannot detect interactions between variables, often leading to suboptimal outcomes when...
Applications of Integration to Find Consumer Surplus01:29

Applications of Integration to Find Consumer Surplus

In microeconomics, consumer surplus represents the economic gain that consumers experience when they purchase a good or service for less than the highest price they are willing to pay. This surplus arises from the characteristics of the demand function, which links the quantity of a good to the price consumers are willing to pay. As the quantity of a good increases, the price that consumers are willing to pay for each additional unit typically decreases, resulting in a downward-sloping demand...
Curve Sketching and Derivatives01:22

Curve Sketching and Derivatives

Understanding the behavior of a function through its first and second derivatives is essential for analyzing its graph. Derivatives provide insight into where a function increases or decreases, where it attains local maxima or minima, and how its curvature behaves across different intervals.The first derivative of a function reveals the slope of the tangent line at any given point. Points where the derivative is zero or undefined are considered critical, as they often indicate potential extrema...
Law of Independent Assortment02:03

Law of Independent Assortment

While Mendel’s Law of Segregation states that the two alleles for one gene are separated into different gametes, a different question of how different genes are inherited remains. For example, is the gene for tall plants inherited with the gene for green peas? Mendel asked this question by experimenting with a dihybrid cross; a cross in which both parents are homozygous for two distinct traits resulting in an F1 generation that are heterozygous for both traits.

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Efficacy evaluation of Wenxin Keli in treating anthracycline-induced atrial arrhythmias (WARMA study): protocol for a multicenter, randomized, double-blind, placebo-controlled clinical trial.

Frontiers in cardiovascular medicine·2026
Same author

Anthracycline-induced cardiorenal toxicity: from molecular mechanisms to clinical management.

Frontiers in cardiovascular medicine·2026
Same author

NBR1-Mediated Selective Autophagy in Plant Development and Stress Responses.

Plants (Basel, Switzerland)·2026
Same author

Insights into nuciferine: A natural multifunctional bioactive alkaloid (Review).

Molecular medicine reports·2026
Same author

Impact of G-CSF on Donor TCR Clonal Diversity and T Cell Function During Donor HSC Mobilisation.

Cell proliferation·2026
Same author

Geometry-matched chelation enhances Li<sup>+</sup> diffusion on electrodes binded by modified carboxymethyl cellulose.

Carbohydrate polymers·2026

Related Experiment Video

Updated: May 10, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
07:47

Measuring Delay Discounting in Humans Using an Adjusting Amount Task

Published on: January 9, 2016

On revenue maximization for selling multiple independently distributed items.

Xinye Li1, Andrew Chi-Chih Yao

  • 1Institute for Interdisciplinary Information Sciences, Tsinghua University, Beijing 100084, China.

Proceedings of the National Academy of Sciences of the United States of America
|June 27, 2013
PubMed
Summary

This study improves revenue maximization for selling multiple items. Selling items separately guarantees a c/log k fraction of optimal revenue, a significant improvement for complex sales scenarios.

Keywords:
auctionmechanism design

Related Experiment Videos

Last Updated: May 10, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
07:47

Measuring Delay Discounting in Humans Using an Adjusting Amount Task

Published on: January 9, 2016

Area of Science:

  • Economics
  • Game Theory
  • Computer Science

Background:

  • The revenue-maximizing problem for a single seller and buyer with additive valuations is a classic problem.
  • Myerson's 1981 work resolved the k=1 case, but larger k remained an open research area.
  • Hart and Nisan analyzed separate selling vs. bundling, showing c/log2 k and c/log k revenue fractions respectively.

Purpose of the Study:

  • To improve the revenue guarantees for selling k items to a single buyer with additive valuations.
  • To settle open questions regarding the optimality of simple selling mechanisms.
  • To establish tight bounds for revenue maximization in multi-item sales.

Main Methods:

  • Analysis of revenue guarantees for selling items separately.
  • Analysis of revenue guarantees for selling items as a single bundle.
  • Mathematical proofs establishing lower bounds on optimal revenue fractions.

Main Results:

  • Selling items separately guarantees at least a c/log k fraction of optimal revenue.
  • For identically distributed items, bundling yields at least a constant fraction of optimal revenue.
  • These bounds are proven to be tight, up to a constant factor.

Conclusions:

  • The established bounds significantly advance the understanding of revenue maximization for multi-item sales.
  • The results hold for arbitrary probability distributions, offering broad applicability.
  • Implications extend to mechanism design issues like monotonicity and randomization.