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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Exploring attitudes regarding smokeless tobacco products for risk reduction

Michiel A van Zyl1, Brad Rodu, Becky F Antle

  • 1Kent School of Social Work, University of Louisville, Louisville, KY 40292, USA. mavanz01@gwise.louisville.edu

Social Work in Public Health
|June 29, 2013
PubMed

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